SUBMITTED BY Typhon24

April 26, 2004 —

From ICv2 News:

Unexpectedly high demand for Hellboy products driven by a #1 movie with strong legs, coupled with a trans-Pacific supply chain has produced routine out-of-stocks on the Dark Horse trade paperbacks at the publisher level for the past several weeks. Reprints that Dark Horse Marketing Manager Jeff Macey described as "massive," which arrived in the States the week before the movie, were sold out before arrival. Even air freighting 30,000 books from China has failed to fill the demand.

Macey described the phenomenon. "Hellboy books are tearing out of here as fast as we can print them," he said. "Comic shops have been ordering Hellboy in unexpected quantities for months and we've pretty much been printing the books on a monthly basis. We've sold more Hellboy books this month than we had in several years since their initial release."

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